Payments giant Visa has announced a program to help content creators make and sell non-fungible tokens (NFTs).
Visa Will Work With Micah Johnson
Visa plans to select a group of creators, sponsor that group, and provide consulting services to them.
It will also build connections between those NFT creators and its own network of payment partners. Visa’s Head of Crypto, Cuy Sheffield, noted that the firm will help participants “navigate both crypto and traditional payment infrastructure.”
Visa will partner with former MLB player Micah Johnson, creator of the Aku NFT series, to run the program. The series sold $2 million of tokens in a 28-hour auction this year. Its main character, a young Black astronaut with an oversized space helmet, was optioned for film and TV in April.
Johnson noted that “NFTs unlocked an opportunity for me to build a community of people interested in supporting my work — in a way that goes way beyond simply liking or sharing.”
Other NFT Efforts
Visa recently purchased a CryptoPunks NFT for its own collection of financial artifacts for $150,000. That announcement hinted that Visa would introduce new NFT services such as the one announced today.
The news also comes shortly after crypto exchange Coinbase announced that it will create an NFT marketplace.
Other companies including Ripple and TikTok have also announced their own NFT plans.